How might we make financial decisions tangible and engaging through play?
Gamification — User Engagement
A leading bank sought a way to help homeowners understand modernization options without jargon or friction. I defined an interaction model that uses playful guidance, visual simulations, and immediate feedback to make complex decisions feel tangible—without trivializing their impact.
Interaction & Product Design • Gamification Mechanics • Motion/3D Prototyping
Interaction Designer — 6 weeks
Challenge
Turning abstraction into intuitive play
- “Finance” concepts feel distant and hard to compare.
- The experience had to motivate action without gamifying away seriousness.
- Guidance needed to feel human and trustworthy, not sales-driven.
Approach
Designing for Motivation and Clarity
We defined a simple explore → try → see effect loop that lets users adjust one variable at a time and instantly grasp its impact.
An interactive prototype visualized cause and effect through motion and overlays, helping test for clarity, control, and motivation.
A calm, contextual guide framed choices and reduced decision anxiety, while subtle progress cues replaced overt rewards—keeping the tone credible and human.
Outcome
From trying to understanding
The prototype showed how playful interaction can make abstract financial choices tangible and low-stress. By letting users adjust variables and instantly see the effects, uncertainty turned into curiosity.
Participants described the experience as intuitive and motivating, while the prototype itself helped align product, content, and engineering teams around a shared vision of interaction as a tool for understanding.
Its core pattern—adjust, preview, understand, decide—now informs the design of other digital decision tools within the organization.
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© 2025 Lukas Loscher. All rights reserved.
How might we make financial decisions tangible and engaging through play?
Gamification — User Engagement
A leading bank sought a way to help homeowners understand modernization options without jargon or friction. I defined an interaction model that uses playful guidance, visual simulations, and immediate feedback to make complex decisions feel tangible—without trivializing their impact.
Interaction & Product Design • Gamification Mechanics • Motion/3D Prototyping
Interaction Designer — 6 weeks
Challenge
Turning abstraction into intuitive play
- “Finance” concepts feel distant and hard to compare.
- The experience had to motivate action without gamifying away seriousness.
- Guidance needed to feel human and trustworthy, not sales-driven.
Approach
Designing for Motivation and Clarity
We defined a simple explore → try → see effect loop that lets users adjust one variable at a time and instantly grasp its impact.
An interactive prototype visualized cause and effect through motion and overlays, helping test for clarity, control, and motivation.
A calm, contextual guide framed choices and reduced decision anxiety, while subtle progress cues replaced overt rewards—keeping the tone credible and human.
Outcome
From trying to understanding
The prototype showed how playful interaction can make abstract financial choices tangible and low-stress. By letting users adjust variables and instantly see the effects, uncertainty turned into curiosity.
Participants described the experience as intuitive and motivating, while the prototype itself helped align product, content, and engineering teams around a shared vision of interaction as a tool for understanding.
Its core pattern—adjust, preview, understand, decide—now informs the design of other digital decision tools within the organization.
→
previous project
next project
→
© 2025 Lukas Loscher. All rights reserved.
How might we make financial decisions tangible and engaging through play?
Gamification — User Engagement
A leading bank sought a way to help homeowners understand modernization options without jargon or friction. I defined an interaction model that uses playful guidance, visual simulations, and immediate feedback to make complex decisions feel tangible—without trivializing their impact.
Interaction & Product Design • Gamification Mechanics • Motion/3D Prototyping
Interaction Designer — 6 weeks
Challenge
Turning abstraction into intuitive play
- “Finance” concepts feel distant and hard to compare.
- The experience had to motivate action without gamifying away seriousness.
- Guidance needed to feel human and trustworthy, not sales-driven.
Approach
Designing for Motivation and Clarity
01 — Concept & Mechanics Defined a lightweight game loop (explore → try → see effect) with progressive disclosure: users adjust a single variable at a time, get instant visual/financial feedback, and build understanding through micro-wins.
02 — Prototype & Playtesting Built a video-integrated Figma prototype with interactive hotspots to simulate “cause → effect” (animations show what changes; overlays show cost/benefit deltas). Tested for clarity, perceived control, and motivation; tuned copy, pacing, and thresholds.
03 — Narrative & Guidance
Added a gentle guide to frame choices, set expectations, and reduce decision anxiety (short, contextual prompts > long explanations). Kept rewards subtle (progress/completion) over points/badges to preserve credibility
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Outcome
From trying to understanding
The prototype showed how playful interaction can make abstract financial choices tangible and low-stress. By letting users adjust variables and instantly see the effects, uncertainty turned into curiosity.
Participants described the experience as intuitive and motivating, while the prototype itself helped align product, content, and engineering teams around a shared vision of interaction as a tool for understanding.
Its core pattern—adjust, preview, understand, decide—now informs the design of other digital decision tools within the organization.
→
previous project
next project
→
© 2025 Lukas Loscher. All rights reserved.