Lukas Loscher

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Streamlining Onboarding:

Boosting Digital Adoption for a German Insurance Company

A leading German insurance company faced low adoption of their digital platform due to lengthy onboarding processes, relying on outdated methods like phone and printed contracts. Our task was to streamline the journey to boost user engagement and reduce costs.

Deliverables

  • Redesign of the onboarding UI/UX
  • Optimization of sub-processes and key platform functions
  • Establishment of an accessible digital design system

Industry

Insurance

My role

UX Designer

Duration

15 months

Streamlinig Onboarding

Simplifying User Journeys

The onboarding was interrupted by challenges in user identification, verification, and two-factor authentication. We created wireframes and mock-ups to test the process's complexity, confirmed through digital user testing.

UX Testing

Iterative Prototyping and Feedback Loops

We conducted iterative testing and refining to ensure both security and ease of use. Utilizing a functional prototype, we evaluated user understanding of labels, information retrieval from documents, and process resumption after third-party verification. These insights led to a final prototype approved for development.

Design System

Harmonizing Design Systems and Enhhancing Accessibility

Collaborating with the client's development team, we transformed their print-based corporate identity into a cohesive digital design system. We enhanced interactive elements like buttons with contrasting colors and hover states for accessibility, aligning with the brand's identity and ensuring a seamless user experience.

Identity Verification

Identification

Why do you need to identify yourself?

Select Identification Procedure

OnlineYou will identify yourself using the provider IDnow. You will need:

German Identity Card

Via activation LetterYou will receive a letter with an activation code at the address you are registered with.

Your Address:

12345 Springfield

By PhoneYou will be verified over the phone by an employee.

Service-Hours:

Monday to Friday 8–7PM

Next

Privacy Policy

Terms and conditions

INSURANCE

Delivery

Project Completion and Future Impact

After 18 months, we delivered a streamlined onboarding journey, enhancing digital engagement and fostering inclusivity. Our work set digital accessibility as a cornerstone for future product developments, ensuring a forward-thinking approach to user experience design.

 

Reflections:

This project reinforced the importance of accessibility and inclusivity in design. It was fulfilling to see how small changes, like improved button designs, could significantly impact user experience for diverse audiences.

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© 2025 Lukas Loscher. All rights reserved.

Lukas Loscher

work

get in touch

Streamlining Onboarding:

Boosting Digital Adoption for a GermanInsurance Company

A leading German insurance company faced low adoption of their digital platform due to lengthy onboarding processes, relying on outdated methods like phone and printed contracts. Our task was to streamline the journey to boost user engagement and reduce costs.

Deliverables

  • Redesign of the onboarding UI/UX
  • Optimization of sub-processes and key platform functions
  • Establishment of an accessible digital design system

Industry

Insurance

My role

UX Designer

Duration

15 months

Streamlinig Onboarding

Simplifying User Journeys

The onboarding was interrupted by challenges in user identification, verification, and two-factor authentication. We created wireframes and mock-ups to test the process's complexity, confirmed through digital user testing.

UX Testing

Iterative Prototyping and Feedback Loops

We conducted iterative testing and refining to ensure both security and ease of use. Utilizing a functional prototype, we evaluated user understanding of labels, information retrieval from documents, and process resumption after third-party verification. These insights led to a final prototype approved for development.

Design System

Harmonizing Design Systems and Enhhancing Accessibility

Collaborating with the client's development team, we transformed their print-based corporate identity into a cohesive digital design system. We enhanced interactive elements like buttons with contrasting colors and hover states for accessibility, aligning with the brand's identity and ensuring a seamless user experience.

Delivery

Project Completion and Future Impact

After 18 months, we delivered a streamlined onboarding journey, enhancing digital engagement and fostering inclusivity. Our work set digital accessibility as a cornerstone for future product developments, ensuring a forward-thinking approach to user experience design.

Identity Verification

Identification

Why do you need to identify yourself?

Select Identification Procedure

OnlineYou will identify yourself using the provider IDnow. You will need:

German Identity Card

Via activation LetterYou will receive a letter with an activation code at the address you are registered with.

Your Address:

12345 Springfield

By PhoneYou will be verified over the phone by an employee.

Service-Hours:

Monday to Friday 8–7PM

Next

Privacy Policy

Terms and conditions

INSURANCE

→

previous project

next project

→

© 2025 Lukas Loscher. All rights reserved.

Lukas Loscher

work

get in touch

Streamlining Onboarding:

Boosting Digital Adoption for a German Insurance Company

A leading German insurance company faced low adoption of their digital platform due to lengthy onboarding processes, relying on outdated methods like phone and printed contracts. Our task was to streamline the journey to boost user engagement and reduce costs.

Deliverables

  • Redesign of the onboarding UI/UX
  • Optimization of sub-processes and key platform functions
  • Establishment of an accessible digital design system

Client/Industry

Insurance

My role

UX Designer

Duration

15 months

Streamlinig Onboarding

Simplifying User Journeys

The onboarding was interrupted by challenges in user identification, verification, and two-factor authentication. We created wireframes and mock-ups to test the process's complexity, confirmed through digital user testing.

UX Testing

Iterative Prototyping and Feedback Loops

We conducted iterative testing and refining to ensure both security and ease of use. Utilizing a functional prototype, we evaluated user understanding of labels, information retrieval from documents, and process resumption after third-party verification. These insights led to a final prototype approved for development.

Design System

Harmonizing Systems and Enhhancing Accessibility

Collaborating with the client's development team, we transformed their print-based corporate identity into a cohesive digital design system. We enhanced interactive elements like buttons with contrasting colors and hover states for accessibility, aligning with the brand's identity and ensuring a seamless user experience.

Farbname: Deep Teal

HEX-Wert: #053C41

Farbname: Soft Mint

HEX-Wert: #E5F0F0

Farbname: Sage Green

HEX-Wert: #7A9E7E

Farbname: Pure White

HEX-Wert: #FFFFFF

Farbname: Golden Sand

HEX-Wert: #E9B44C

Farbname: Warm Almond

HEX-Wert: #F2E8DE

Delivery

Project Completion and Future Impact

After 18 months, we delivered a streamlined onboarding journey, enhancing digital engagement and fostering inclusivity. Our work set digital accessibility as a cornerstone for future product developments, ensuring a forward-thinking approach to user experience design.

INSURANCE

Register now

To get started, you’ll need:

Smartphone

Email-Address

Insurance Policy Number

First Name

|

Last Name

Date of Birth

Month

mm

Day

dd

Year

yyyy

Your insurance policy number

2 letters followed by up to 9 digits or a 13-digit number only

Information about your insurance policy number

Let’s get started

Identity Verification

Identification

Why do you need to identify yourself?

Select Identification Procedure

OnlineYou will identify yourself using the provider IDnow. You will need:

German Identity Card

Via activation LetterYou will receive a letter with an activation code at the address you are registered with.

Your Address:

12345 Springfield

By PhoneYou will be verified over the phone by an employee.

Service-Hours:

Monday to Friday 8–7PM

Next

Privacy Policy

Terms and conditions

INSURANCE

→

previous project

next project

→

© 2025 Lukas Loscher. All rights reserved.