Lukas | Design Portfolio

Lukas Loscher

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Streamlining Onboarding:

Boosting Digital Adoption for a German Insurance Company

A leading German insurance company faced low adoption of their digital platform due to lengthy onboarding processes, relying on outdated methods like phone and printed contracts. Our task was to streamline the journey to boost user engagement and reduce costs.

Deliverables

Redesign of the onboarding UI/UX
Optimization of sub-processes and key platform functions
Establishment of an accessible digital design system

Industry

Insurance

My role

UX Designer

Duration

15 months

Streamlinig Onboarding

Simplifying User Journeys

The onboarding was interrupted by challenges in user identification, verification, and two-factor authentication. We created wireframes and mock-ups to test the process's complexity, confirmed through digital user testing.

UX Testing

Iterative Prototyping and Feedback Loops

We conducted iterative testing and refining to ensure both security and ease of use. Utilizing a functional prototype, we evaluated user understanding of labels, information retrieval from documents, and process resumption after third-party verification. These insights led to a final prototype approved for development.

Design System

Harmonizing Design Systems and Enhhancing Accessibility

Partnering closely with the client’s dev. team, we transformed their print-based corporate identity into a production-ready, token-based design system. We delivered Figma components with redlines, responsive specs, and a11y baked in (WCAG 2.1 AA): 4.5:1 contrast, visible focus states, keyboard navigation, semantic roles, and 44px touch targets.

Identity Verification

Identification

Why do you need to identify yourself?

Select Identification Procedure

OnlineYou will identify yourself using the provider IDnow. You will need:

German Identity Card

Via activation LetterYou will receive a letter with an activation code at the address you are registered with.

Your Address:

12345 Springfield

By PhoneYou will be verified over the phone by an employee.

Service-Hours:

Monday to Friday 8–7PM

Privacy Policy

Terms and conditions

INSURANCE

Delivery

Project Completion and Future Impact

After 18 months, we delivered a streamlined onboarding journey, enhancing digital engagement and fostering inclusivity. Our work set digital accessibility as a cornerstone for future product developments, ensuring a forward-thinking approach to user experience design.

Reflections:

This project reinforced the importance of accessibility and inclusivity in design. It was fulfilling to see how small changes, like improved button designs, could significantly impact user experience for diverse audiences.

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Lukas Loscher

work

get in touch

Streamlining Onboarding:

Boosting Digital Adoption for a GermanInsurance Company

A leading German insurance company faced low adoption of their digital platform due to lengthy onboarding processes, relying on outdated methods like phone and printed contracts. Our task was to streamline the journey to boost user engagement and reduce costs.

Deliverables

Redesign of the onboarding UI/UX
Optimization of sub-processes and key platform functions
Establishment of an accessible digital design system

Industry

Insurance

My role

UX Designer

Duration

15 months

Streamlinig Onboarding

Simplifying User Journeys

The onboarding was interrupted by challenges in user identification, verification, and two-factor authentication. We created wireframes and mock-ups to test the process's complexity, confirmed through digital user testing.

UX Testing

Iterative Prototyping and Feedback Loops

We conducted iterative testing and refining to ensure both security and ease of use. Utilizing a functional prototype, we evaluated user understanding of labels, information retrieval from documents, and process resumption after third-party verification. These insights led to a final prototype approved for development.

Design System

Harmonizing Design Systems and Enhhancing Accessibility

Partnering closely with the client’s dev. team, we transformed their print-based corporate identity into a production-ready, token-based design system. We delivered Figma components with redlines, responsive specs, and a11y baked in (WCAG 2.1 AA): 4.5:1 contrast, visible focus states, keyboard navigation, semantic roles, and 44px touch targets.

Delivery

Project Completion and Future Impact

After 18 months, we delivered a streamlined onboarding journey, enhancing digital engagement and fostering inclusivity. Our work set digital accessibility as a cornerstone for future product developments, ensuring a forward-thinking approach to user experience design.

Identity Verification

Identification

Why do you need to identify yourself?

Select Identification Procedure

OnlineYou will identify yourself using the provider IDnow. You will need:

German Identity Card

Via activation LetterYou will receive a letter with an activation code at the address you are registered with.

Your Address:

12345 Springfield

By PhoneYou will be verified over the phone by an employee.

Service-Hours:

Monday to Friday 8–7PM

Privacy Policy

Terms and conditions

INSURANCE

→

previous project

next project

→

Lukas Loscher

work

get in touch

Streamlining Onboarding:

Boosting Digital Adoption for a German Insurance Company

A leading German insurance company faced low adoption of their digital platform due to lengthy onboarding processes, relying on outdated methods like phone and printed contracts. Our task was to streamline the journey to boost user engagement and reduce costs.

Deliverables

Redesign of the onboarding UI/UX
Optimization of sub-processes and key platform functions
Establishment of an accessible digital design system

Client/Industry

Insurance

My role

UX Designer

Duration

15 months

Streamlinig Onboarding

Simplifying User Journeys

The onboarding was interrupted by challenges in user identification, verification, and two-factor authentication. We created wireframes and mock-ups to test the process's complexity, confirmed through digital user testing.

UX Testing

Iterative Prototyping and Feedback Loops

We conducted iterative testing and refining to ensure both security and ease of use. Utilizing a functional prototype, we evaluated user understanding of labels, information retrieval from documents, and process resumption after third-party verification. These insights led to a final prototype approved for development.

Design System

Harmonizing Systems and Enhhancing Accessibility

Partnering closely with the client’s dev. team, we transformed their print-based corporate identity into a production-ready, token-based design system. We delivered Figma components with redlines, responsive specs, and a11y baked in (WCAG 2.1 AA): 4.5:1 contrast, visible focus states, keyboard navigation, semantic roles, and 44px touch targets.

Developer handoff example (Primary Button):

Accessibility

Use native <button>; if custom, role="button", tabindex="0"
Keyboard: Enter/Space activates
aria-disabled="true" when disabled
Icons aria-hidden="true"; label is visible text
Contrast: text vs. background ≥ 4.5:1

Delivery

Project Completion and Future Impact

After 18 months, we delivered a streamlined onboarding journey, enhancing digital engagement and fostering inclusivity. Our work set digital accessibility as a cornerstone for future product developments, ensuring a forward-thinking approach to user experience design.